Marketing professional Lauderdale has moved up through the ranks at PROSOCO since 2015.
Nicole Lauderdale is the newest Vice President for Lawrence, Kan.-based PROSOCO, a building materials manufacturer entering its 85th anniversary as a business. She has been promoted to Vice President of Marketing effective Aug. 25.
Lauderdale began her career at PROSOCO in 2015 as Sales & Marketing Specialist, where she worked directly with sales teams and leaders of PROSOCO’s business units to identify marketing opportunities and priorities. A few years later in 2018, she was named Director of Brand Strategies to lead marketing operations and brand initiatives for the rapidly growing organization.
“It means a great deal to have the trust and confidence of Kevin Sigourney and the whole PROSOCO family,” Lauderdale said. “I have no doubt that together, we're well-equipped to reach new heights of growth and achievement. I'm eager to work with the team to take our marketing strategies to the next level and expand our reach in new and exciting directions.
Kevin Sigourney, President of PROSOCO, said it was an honor to announce the well-deserved promotion.
“Nicole’s exceptional skills, leadership and strategic vision make her the perfect fit for this pivotal role in our organization. Throughout her tenure as our Brand Strategy Group Director, Nicole has consistently demonstrated her ability to understand our industry, elevate our brand and foster a collaborative and empowering teamwork environment. She has a keen eye for opportunity and ability to inspire those around her, and her leadership aligns perfectly with our company’s mission and values.”
“As Vice President of Marketing, Nicole will play a pivotal role in steering our marketing strategies, fostering collaboration among teams, and enhancing our market reach. Her insights and leadership will undoubtably guide our marketing team to new heights and contribute to our company’s continued growth and success.”