PROSOCO has rounded out a bigger-than-ever sales network with the hire of Luis De Simas to support customers in the U.S. Southwest, including Southern California, Arizona and Clark County, Nev.
De Simas brings a wealth of experience to the role, including 16 years in construction in the Southern California region. A previous employee for Laticrete and CementPro, De Simas has spent years working directly with contractors and architects on trainings, installation demos and product specs. His specializations include masonry, hardscapes, landscape supply, wall systems and flooring materials.
De Simas’ background, unique skillset and relationship-building strengths made him the ideal candidate for this new sales territory and role, according to Garritt Visser, Area Manager for PROSOCO’s sales territory that includes the U.S. Southwest. “It was immediately clear to me that Luis was the right person for the role, and he’s already proving his mettle in this important territory for PROSOCO,” Visser said. “We are excited to see Luis thrive in this position and grow PROSOCO’s brand in the Southwest.”
Based in Irvine, Calif., De Simas can be reached at luis.desimas@prosoco.com.
